Petervescence is a highly specialized Petcare business that delivers highly nutritious ‘dog treat’ products.
Petervescence Pty Ltd was established in 2021. Its positioning is committed to the health, happiness and well-being of the modern pet family via the development and recent launch of a human-grade, plant-based range of treats for dogs.
The brand “treat-a-balls” and associated product development have been based upon the global trend towards humanization and the premiumization of pet food, as well as recognizing influential trends that have occurred within the global pet market.
During 2023/24, the range has been launched into both the USA and Australian markets via an omnichannel strategy incorporating Amazon.com, independent grocery chains and pet specialty stores.
The “treat-a-balls” range is differentiated from other treats in the market, not only by being just the best-tasting and best-smelling treat but also by being a “health-focused” option, adding diversity to the diet for dogs of all sizes and at different life stages.
Primary features of “treat-a-balls” include:
Fruit- and vegetable-based.
Human-grade ingredients reflecting the global trend of “humanization of pet food".
No refined sugar or additives.
Vegan-certified.
The branding and design were recently recognized at the “American Packaging & Design Awards for 2023”.
For further information on Petervescence and 'nutritious dog treats’, click here.
